As beauty businesses implement customer loyalty programmes to increase their customer retention rate and boost profits, it is important that they also consider integrating security measures to prevent fraud.
While digitalising your beauty business has its advantages, it also leaves you more vulnerable to scams, particularly regarding online client redemptions.
However, there are several ways to prevent fraud and protect your business and customers from hackers, one of which is sending out Transaction Authorisation Codes (TAC).
In this article, we discuss what Transaction Authorisation Codes are and how the MeTime Wellness app can help secure your business.
A TAC number is a unique, alphanumeric code that provides an extra layer of security to your client’s account.
They are commonly used for transactions where users need to validate their identity, for example:
The MeTIME Wellness app is designed specifically for our client’s customers. It allows them to:
However, it’s not just our client’s customers who will benefit from using the MeTIME Wellness app. Businesses and merchants can take advantage of its features too.
They can:
As customer loyalty programme scams continue to rise, it is vital that business owners implement strategies to prevent their clients from falling victim to them.
Otherwise, they would have to suffer from financial consequences. For example, they would have to reimburse their clients for lost rewards and make up for inventory losses.
There are many ways to protect your loyalty programme, such as conducting regular security checks and setting up a tracking system to monitor every redemption.
However, if you don’t know where to begin, the MeTIME Wellness app can help prevent fraud too.
Customers will receive a unique TAC number when redeeming points or rewards from your business, thus preventing incorrect redemptions.
Moreover, clients can easily access emailed receipts and messages on the app to check if any mistakes were made during the redemption process.
There’s no doubt that loyalty programme fraud is a serious problem. Therefore, beauty business owners must implement fraud prevention strategies to protect their revenue and instil trust in their clients.
The MeTIME Wellness app offers a variety of features that can streamline business operations, such as allowing online booking, viewing historical transactions, and, more importantly, securing customer redemptions.
Interested in learning more? Discover how else the MeTIME Wellness app can help your beauty business today!
Running a beauty business is no easy feat, but having a good inventory management system can help.
For most beauty business owners, keeping track of their inventory is a vital part of their business. However, manually counting how much stock you have can be frustrating and time-consuming.
What’s worse, if your inventory is not managed correctly, it could disrupt your daily operations and damage your business’s reputation.
This is where an inventory management system comes in. It can help beauty business owners manage their stocks more efficiently, allowing them to make better decisions and build customer loyalty.
Continue reading to learn more about inventory management and how it benefits beauty businesses.
Inventory management involves managing a business inventory’s buying, storing, and selling process. It ensures the business has the correct number and type of stock available without creating excess inventory.
Moreover, inventory management can save companies money in the long run if managed correctly.
With an inventory management system, beauty business owners can easily keep track of their supplies, thus reducing their excess stock and inventory management costs.
Moreover, having accurate inventory levels will help business owners draw in customers and build a customer base, allowing them to gain loyal customers who make repeat purchases.
While an inventory management system does not completely prevent theft, it does make it easier for business owners to detect theft if it happens.
For example, inventory shrinkage is when the number of products available in stock is lesser than what is stated on the inventory list.
However, tracking down your missing products requires a lot of work. This issue can be avoided with an inventory management system.
Business owners can identify where inventory shrinkage occurs when conducting cycle counts to track their inventory better.
One of the biggest challenges most beauty businesses face is having the right amount of each product in stock.
Overstocking products that do not sell reduces the money you can spend on other parts of your business. Examples include investing in salon software to grow your business.
Moreover, overstocking products takes up inventory space too. However, an inventory management system can help.
It can predict how much inventory you will need based on your sales, allowing you to only order what you need to prevent overstock.
Cycle counting is essential for stock control in a business’s inventory. Regular cycle counts will reveal discrepancies in your inventory, allowing you to address them before they get out of hand.
A tracking system allows business owners to monitor their turnaround times effectively. They help business owners manage and organise their productivity levels and take count of their inventory.
Lastly, consider hiring an inventory control manager to manage your inventory. Their responsibilities include:
At Aoikumo™, we understand that operating a beauty and wellness company can be hard.
Our all-in-one clinic management system is designed with billing, customer relationship management, inventory management, and more to help businesses succeed in the beauty and wellness industry.
Full of pitfalls and obstacles, managing a successful Aesthetic Clinic business is no easy feat. Fortunately, having Aoikumo - a cloud-based Clinic Management System can help to deliver better solutions to cater your aesthetic clinic, patients, and business.
It is not an exaggeration that every Aesthetic Clinics should have an excellent management system. Hence, explore the benefits of incorporating with Aoikumo into your practice.
Clinic Management System refers to an integrated information system designed and implemented to intelligently manage all facets of an Aesthetic Clinics' daily operations.
Equipped with a comprehensive suite of functionalities, the Clinic Management System provides a holistic overview of your operations and helps to manage appointments, patients’ records, inventories, employees, and more.
The automated and integrated Clinic Management System enable to simplify the overall operations process.
It is vital for Aesthetic Clinics to keep track and access patients’ records with ease. With Clinic Management System – a digitalised system, all patients’ data and records can be retrieved at your fingertips. In addition, indemnity and consultation forms can also be customised to cater business needs.
Clinic Management System allows the business to manage inventories and drugs more effectively, by recording inventories’ batches, cost prices and expiry dates. To ensure accuracy, Aesthetic Clinics will need to dispense the correct drugs and perform accurate inter-outlet billing.
Clinic Management System’s EMR enable Aesthetic Clinics to manage patients’ medical records more effectively, by recording case notes, retrieving patients’ data, keeping track of medical records, sales and payment records.
Aestehtic Clinics will be able to capture patients’ pre and post treatment photos, which allow patients’ to have a better understanding and overview on their treatment progress. When patients are able to see positive progress of their treatments, it will keep them excited and staying loyal to the brand.
Read More: Beauty Salon Management Tips: Ways to Prepare for Peak Seasons
At Aoikumo, we strive to assist Aesthetic Clinics to thrive. With the complete all-in-one cloud-based system, managing Aesthetic Clinics has never been easier.
With Aoikumo, Aesthetic Clinics will be able to create and manage appointments easily based on the availability of employees and rooms to avoid overbook or double bookings. Automated reminders can be scheduled to patients’ to ease the process to ensure efficiency.
Aoikumo BeautyPOS module makes managing payments a breeze and able to assist to maximise the Aesthetic Clinics’ revenue potential. Conveniently integrated with credit vouchers and cash wallets, Aoikumo BeautyPOS ensures a frictionless payment process for the patients.
To organise and prevent erractic employee’s working schedule, kumoSan – the Aoikumo Advanced Self Management App, is ready to help. kumoSan will be able to assists the team to track their daily tasks, recording attendance with easy clock in and out via kumoSan’s QR scan, as well as reviewing their commissions and rewards.
To keep the brand connected with patients, Aoikumo enable the e-newsletter and SMS blast features, for Aesthetic Clinics to reach out to the target patients. Constantly sending updates and promotions to patients potentially leads to geater revenue and maintaining stronger relationships.
Ready to manage the Aesthetic business with ease and to stays ahead of others? Aoikumo is here to assist!
Choose from Aoikumo affordable packages to manage and grow the business or customise to suit the needs of your esteemed brand. Book a demo to experience an efficient Clinic Management System.
Building a loyal customer base can mean distinguishing between a run-of-the-mill and successful aesthetics practice. Unfortunately, customer retention is not a natural occurrence—you need methodical strategies.
Before racking your brains on how to improve your bottom line, first look at your biggest asset: returning patients. One study even alluded that retention rates are responsible for a 25% to 95% increase in revenue based on industry.
Why is this so? Repeated customers already have a relationship with you, fostered on a foundation of trust. So, logically, it would be more effective and cost less to sell treatments to these patients than to new leads.
Here are four patient retention strategies to help you nurture existing relationships.
Firstly, it’s essential to treat your clients as respected and valued people, not as potential sales. The best way to do this is by personalizing their experience and showing them you care.
Try sending out ‘thank you’ messages to them post-visit with an immediate review request, offering follow-up support or information. That way, you convey your practice’s investment and effort in their outcomes.
Clinic staff can also reach out for client feedback and insight to tailor the customer experience further. When patients feel like their business is valued, it increases the chance of them coming back.
Keeping in touch with clients between visits through conventional methods can be a hassle. With patients going about their lives and your staff taking so many calls daily, it’s likely to miss each other.
Well, improving the ease of communication is made possible with a cloud-based system like Aoikumo, which keeps clients informed of their visit details and subsequent appointments. Online systems are one of the best customer retention strategies and are especially convenient if your clinic comprises a small staff team.
As we’ve touched on, it’s better to introduce new treatments to existing patients who you know would benefit from them. Consider offering vouchers or discounts to your current customer base for their following appointments.
For instance, you can tempt them with a free consultation for patient education on how the treatment might be suitable. Or perhaps offer a 10% discount for two treatments with upfront payment.
These deals and updates on the latest industry innovations will make your existing clients feel rewarded for their loyalty.
Special offers aside, sharing packages may also entice customers to sign on with your clinic long-term. This is one of the most effective patient retention strategies to bring in multiple repeating clients.
Not to mention, families are critical customers for aesthetic practices to appeal to different demographics. Gaining the loyalty of families could increase the lifetime value of your clients, their satisfaction, and ultimately, your clinic’s profits.
At the end of the day, we live in a modern age where customers are well-informed and empowered. There’s more to patient retention than providing good service, so don’t hesitate to test these strategies!
The first step you can take is converting to Aoikumo’s all-in-one POS Scheduling System, and the rest is sure to come easy.
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