Working in a beauty salon, aesthetic clinic or spa and wellness centre, you’d be familiar with the nightmare that is seasonality. These businesses experience high and low periods, and peak seasons can be nothing short of frantic, especially around the holidays.
Whenever your high periods are, it’s essential to prepare for the upsurge in customers. A cardinal rule for beauty salon owners and managers is to ensure customer experience does not take a dive.
Many businesses lose loyal customers during peak seasons because they fail to deliver the same experience as during slow seasons. Thus, what you do ahead of such times will impact your business tremendously.
Here, we offer you some tips on how to ready yourself for the busy weeks to come!
In the hush before the storm, you can take the opportunity to expand your client base. Merely promoting your business via social media might not be enough. If your posts aren’t enticing, it’s down the newsfeed they go.
Instead, you can focus on attracting clients with an intro offer, i.e. providing new customers with a discount on their first appointment.
It should not come as news that customers prefer to do business with those who make the process trouble-free. Unfortunately, this is rarely the case during peak seasons.
As stated, customer service tends to decline as staff members become overwhelmed with the record-high influx of clients. Customers are bound to get angry and search for alternatives when their calls aren’t answered.
To avoid this, you can consider equipping your salon with a mobile app to help simplify the contact process. Your clients would be able to book, pay, and set reminders for appointments digitally without waiting time.
You should always consider incentivising new customers to come back, even before the peak period hits. After all, having returning clients during low periods would only benefit your salon and business success.
Beauty salon owners can accomplish this by offering tempting rewards, such as loyalty points, package redemptions and more.
Understandably, schedules can get disorganised when staff are already in a frenzy. Be sure to utilise a full-featured and convenient scheduling system to manage your appointments effectively.
Aoikumo’s POS & Scheduling System allows you to allocate distinct colours for daily appointments. With an overall view of your beauticians and room availability, you can easily manage your appointments without overbooking.
Our all-in-one POS & Scheduling System is perfectly designed for the beauty and aesthetic industry to achieve all of the above. Once you’ve converted to our navigable module, rest assured it will keep your clients and staff alike happy.
More importantly, your business can run smoothly even during the busiest of times. Your customers’ data, transactions and appointments will be live, alongside automated reminders on their smartphones, so they never miss appointments.
Learn more about Aoikumo’s digital solution for beauty and wellness and get your salon or clinic ready now!