Operating multiple businesses in varying locations can be challenging for beauty business owners, but having a multi-branch management system can help.
For many business owners, being able to expand their operations is often seen as a sign of success.
However, operating just one medical aesthetic clinic or beauty business is already tricky enough.
And if you open new stores in multiple locations, you will face a whole new set of difficulties, such as:
This is where a multi-branch management system comes in. It equips beauty business owners with various features, such as real-time access, improved inventory management, and more.
Continue reading to discover how else can a multi-branch management system can help business owners juggle multiple businesses successfully.
1. Increase Customer Retention & Loyalty
Customer retention strategies are crucial for a business’s growth. However, finding the right strategy that matches your business’s needs requires a lot of trial and error.
Therefore, it is best for beauty businesses to utilise a multi-branch management system. It helps them increase their sales and client retention rate with effective customer management features.
For example, let’s say one of your branches is unable to perform a particular service or has run out of a specific product. This does not mean that you will lose them to a competitor.
With Aoikumo™’s multi-branch management system, your transactions, inventories, services, appointments and customers’ data are synced and updated in real time.
Therefore, your customers can purchase the unavailable services or products from another branch at any time.
2. Consolidate Enterprise Data Across Platforms And Channels
Gathering data from various branches is a challenge for multi-store business owners.
This is because your business might expand to different states and countries, which means they’ll operate from varying locations and time zones.
Moreover, it will be too difficult to travel to monitor each branch. This makes it difficult to know if the business’s operations meet the expected quality levels.
Aoikumo™ offers a solution for this problem, where your customers’ records are synced throughout all outlets in real-time, regardless of location and time zones.
Furthermore, all your staff, regardless of where they are working from, will have access to any customer’s historical information, including notes and other vital data.
3. Enhance Staff Productivity & Clinic Service Quality
Lastly, poor communication is another issue many multi-branch business owners face. In most cases, a lot of time is spent repeating and clarifying information sent across all branches.
Therefore, beauty business owners should enforce a multi-branch management system for effective communication.
kumoSan is an app designed to simplify team management. It has built-in security features that are easy to use and sends live notifications whenever an appointment is scheduled or completed.
Moreover, when an appointment is scheduled through the MeTIME Wellness app, kumoSan will also receive it. This makes data integration easy and seamless.
Your staff can also access the calendar to look at the appointments for the day and upcoming ones as well.
Aoikumo™ is a trusted all-in-one beauty POS system designed for businesses in the beauty and aesthetics industry.
It makes multi-branch management easier for business owners, contributing to their business growth and, therefore, generating higher revenue over time.
Book a demo with us to learn more about Aoikumo™ and how it can help your business.
Beauty business owners are like any other entrepreneurs. They all share a common goal: to increase customer satisfaction and grow their revenue to succeed in the long run.
However, growing a beauty business (such as an aesthetic clinic or a beauty salon) in Malaysia isn’t easy. There are many things to consider, such as:
Moreover, beauty business owners would have to experiment with various growth strategies to find one that suits them. This could cost them a lot of time and energy.
Therefore, we’ve compiled five proven strategies beauty business owners can adopt to grow their businesses successfully.
1. Stay On Top Of Beauty Trends
New trends are continuously emerging in the beauty industry. Therefore, you must constantly update your products and services to meet client demands.
Moreover, by staying updated with the latest beauty trends, you can generate more revenue, grow your client base and improve your store’s brand awareness.
If you do not, however, you will fall behind and eventually be forced to close.
2. Enhance Your Customer Retention Strategy
Customer retention strategies refer to the processes a beauty business owner has put in place to build a loyal customer base. Popular customer retention strategies for beauty businesses include:
Package deals give your clients an incentive to revisit your store. They will also return happy knowing that you offer great discounts that they can enjoy.
Client communication is key when operating a beauty business. Send your customers regular updates about your store’s activities, such as the newest skincare products or promotions you offer.
That way, your business will be what comes to mind when they think about a particular beauty product or service, and you will gain repeat customers.
A good impression is vital for building a positive relationship with your client. The initial interaction will determine the success or failure of the entire customer experience.
3.Develop A Customer Loyalty Programme
Customer loyalty programmes reward your customers for their support and help you build a stronger relationship with them.
For example, with Aoikumo™, beauty businesses can increase customer loyalty by providing flexibility in purchases and allowing clients to share their packages with their friends or family.
Moreover, beauty business owners can generate incentives to encourage customers to book early or give them a discount voucher to thank them for any referrals they’ve made.
4. Ask For Client Feedback
To understand your client’s needs, ask them for feedback after they have tried your product or service.
That way, you will know which areas to improve, and your clients will feel appreciated.
Aoikumo™ helps beauty businesses collect customer feedback through customised thank you messages, where reviews are automatically saved into the system.
It can also monitor customer feedback and adjust treatments for optimal client satisfaction.
5. Deliver Exceptional Customer Service
Providing an excellent customer experience is the main concern for all business owners, regardless of their industry.
However, delivering exceptional customer service is easier said than done. Fortunately, we can help.
Aoikumo™ optimises your customer experience with various online booking features, such as setting an appointment and sending out real-time notifications to remind customers of their booking.
Moreover, the MeTIME Wellness app allows our client’s customers to track past redemptions and spending, book appointments and make purchases without leaving their homes.
A lot of hard work and dedication goes into growing your beauty business; it isn’t something you can achieve overnight.
In addition to the five strategies listed above, Aoikumo™ can also help transform your business for success.
We offer three affordable packages to streamline your business’s operations. Moreover, each plan comes with technical support and a guaranteed system uptime of 99.9%.
As beauty businesses implement customer loyalty programmes to increase their customer retention rate and boost profits, it is important that they also consider integrating security measures to prevent fraud.
While digitalising your beauty business has its advantages, it also leaves you more vulnerable to scams, particularly regarding online client redemptions.
However, there are several ways to prevent fraud and protect your business and customers from hackers, one of which is sending out Transaction Authorisation Codes (TAC).
In this article, we discuss what Transaction Authorisation Codes are and how the MeTime Wellness app can help secure your business.
A TAC number is a unique, alphanumeric code that provides an extra layer of security to your client’s account.
They are commonly used for transactions where users need to validate their identity, for example:
The MeTIME Wellness app is designed specifically for our client’s customers. It allows them to:
However, it’s not just our client’s customers who will benefit from using the MeTIME Wellness app. Businesses and merchants can take advantage of its features too.
They can:
As customer loyalty programme scams continue to rise, it is vital that business owners implement strategies to prevent their clients from falling victim to them.
Otherwise, they would have to suffer from financial consequences. For example, they would have to reimburse their clients for lost rewards and make up for inventory losses.
There are many ways to protect your loyalty programme, such as conducting regular security checks and setting up a tracking system to monitor every redemption.
However, if you don’t know where to begin, the MeTIME Wellness app can help prevent fraud too.
Customers will receive a unique TAC number when redeeming points or rewards from your business, thus preventing incorrect redemptions.
Moreover, clients can easily access emailed receipts and messages on the app to check if any mistakes were made during the redemption process.
There’s no doubt that loyalty programme fraud is a serious problem. Therefore, beauty business owners must implement fraud prevention strategies to protect their revenue and instil trust in their clients.
The MeTIME Wellness app offers a variety of features that can streamline business operations, such as allowing online booking, viewing historical transactions, and, more importantly, securing customer redemptions.
Interested in learning more? Discover how else the MeTIME Wellness app can help your beauty business today!
Running a beauty business is no easy feat, but having a good inventory management system can help.
For most beauty business owners, keeping track of their inventory is a vital part of their business. However, manually counting how much stock you have can be frustrating and time-consuming.
What’s worse, if your inventory is not managed correctly, it could disrupt your daily operations and damage your business’s reputation.
This is where an inventory management system comes in. It can help beauty business owners manage their stocks more efficiently, allowing them to make better decisions and build customer loyalty.
Continue reading to learn more about inventory management and how it benefits beauty businesses.
Inventory management involves managing a business inventory’s buying, storing, and selling process. It ensures the business has the correct number and type of stock available without creating excess inventory.
Moreover, inventory management can save companies money in the long run if managed correctly.
With an inventory management system, beauty business owners can easily keep track of their supplies, thus reducing their excess stock and inventory management costs.
Moreover, having accurate inventory levels will help business owners draw in customers and build a customer base, allowing them to gain loyal customers who make repeat purchases.
While an inventory management system does not completely prevent theft, it does make it easier for business owners to detect theft if it happens.
For example, inventory shrinkage is when the number of products available in stock is lesser than what is stated on the inventory list.
However, tracking down your missing products requires a lot of work. This issue can be avoided with an inventory management system.
Business owners can identify where inventory shrinkage occurs when conducting cycle counts to track their inventory better.
One of the biggest challenges most beauty businesses face is having the right amount of each product in stock.
Overstocking products that do not sell reduces the money you can spend on other parts of your business. Examples include investing in salon software to grow your business.
Moreover, overstocking products takes up inventory space too. However, an inventory management system can help.
It can predict how much inventory you will need based on your sales, allowing you to only order what you need to prevent overstock.
Cycle counting is essential for stock control in a business’s inventory. Regular cycle counts will reveal discrepancies in your inventory, allowing you to address them before they get out of hand.
A tracking system allows business owners to monitor their turnaround times effectively. They help business owners manage and organise their productivity levels and take count of their inventory.
Lastly, consider hiring an inventory control manager to manage your inventory. Their responsibilities include:
At Aoikumo™, we understand that operating a beauty and wellness company can be hard.
Our all-in-one clinic management system is designed with billing, customer relationship management, inventory management, and more to help businesses succeed in the beauty and wellness industry.
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