In the aesthetics business, the first consultation is everything. It’s where practitioners and patients feel each other out, developing a mutual understanding of goals and managing expectations.With the availability of patient video calls and online consultation, booking appointments have entered a whole new ballgame. There’s no more fighting for reservations over the phone, getting through traffic, and waiting in a crowded room.
Now, practitioners can simply assess a potential client’s needs through an online consultation. Not to say that virtual consultations have never existed, but the COVID-19 pandemic has further cemented their place in the modern world.
Isn’t it crazy to think communication modalities have evolved so much that your patient is just one video call away? Thanks to the rapid advancement of technology, online patient conferencing might be the golden ticket in the aesthetics industry.
While there is much to gain from it, three key benefits are indisputable.
When running a clinic, you always have to think bigger. Your clientele could expand beyond your immediate vicinity, and virtual consultations can help you remove these locational restrictions.
Today, cosmetic patients can easily browse through the web for their ideal procedures and top practitioners anywhere. They are also unlikely to travel long distances for in-person appointments when there’s uncertainty about your service’s success.
Providing online consultation can allow you to address a prospective client’s needs and required treatment whilst accommodating a broader demographic. Plus, cosmetic patients are finicky in finding the right practitioner for their procedure and may only be willing to make the trip once you’ve positioned yourself as so.
Despite our eagerness for things to return to normal, we’ve grown accustomed to certain conveniences, such as online services. We expect these day-to-day conveniences to prevail, and your patients are not exempt from such expectations.
Thus, patients who have busy work schedules or children to care for are more likely to engage your services with the ease of a patient video call. Your clinic already has a competitive advantage as long as you offer services that barely disrupt their daily existence.
Moreover, the increased convenience might even be a deciding factor for whether a client schedules the initial consultation.
Online patient conferencing tends to be cheaper than in-person consultations. Aside from the convenience, patients can also cost-effectively access your expertise.
Charging a small fee for online consultation would help weed out no-show patients or unmotivated buyers. This practice saves you valuable staff time and money to cover your overhead.
Additionally, it conveys your clinic as established and could even increase the conversion rates of potential patients. Use the consultation time to build trust and showcase your knowledge, assuring aesthetic patients that their desired results are achievable.
Your patients want to feel like their time is valued and their investment will pay off. A patient video call can be productive and remarkably telling as to whether you’re a good fit.
That said, consider converting to Aoikumo’s all-in-one POS Scheduling System, where the benefits are limitless for aesthetic industries. Schedule appointments and track your patients’ footprints with ease.
We all know that managing a beauty business staff retention can be a vexing job at times. But wouldn't it be great if your staff can work in a more stress-free and fulfilling environment?
Here, we help you explore ways to improve morale and, subsequently, productivity in your aesthetic clinics and beauty salons. With kumoSan as your assistant, rest assured your team will make good in providing optimum customer service.
As a beauty business owner, it’s advisable to provide flexible service hours and breaks for your staff. Proper scheduling ensures that they can work at their best without feeling too fatigued, as your team's health and wellness can very well affect their performance.
Besides that, you can empower your staff and allow them the flexibility to accept or reject bookings. However, keep in mind to monitor bookings closely, so that rejection rates stay at a minimum and operations commence without a hitch.
kumoSan helps your staff keep tabs on their daily appointments and tasks, avoiding unwanted clashes in their schedules. The app also shows your team's working roster, which helps them optimise their booking schedules without overworking themselves.
In addition, you can keep your staff motivated by setting clear objectives and directions.
One way to mould upbeat employees is to set realistic targets that are highly viable. Not to mention stipulating sufficient time for your staff to build up momentum for their best performance. Once they have reached their goals or exceeded expectations, slowly raise the bar to boost their performance.
By utilising the kumoSan app, staff can view their daily commissions and tasks with ease. The app also tracks the accepted commission quota within a certain period, allowing your team to set their monthly target limit and goals.
A consistent update to your team on their colleagues’ availability can improve active attendance in the workplace. If any of your staff members feel unwell or has an emergency to attend to, taking leave cannot be avoided. As such, you could allow your team to block out timings on their schedule with a reason to ensure everyone else knows how to cover their colleague on his or her absence That way, you can keep your staff happy and stress-free, leading to better work execution and more satisfied customers.
kumoSan can also digitalise your employees’ attendance. By using the digital clock-in and clock-out feature, they can easily clock in for work and vice versa. This user-oriented component grants you the convenience of tracking your team's attendance data and schedule.
Another way to boost spirits and encourage your staff’s performance is by offering constructive feedback. As an employer, you can guide your beauticians to accept constructive criticisms with an open mind. They will begin showing progress in their work when you give them room to improve.
Moreover, a reward system works well to drive your staff. Whether the reward is intrinsic or extrinsic, you can inspire your employees to reach their fullest potential.
The key is not about the materialistic awards they receive but acknowledging their hard work. Beyond everything, recognition plays a massive role in incentivization.
If you insist on giving your customers a comfortable environment, why not provide your staff with the same treatment?
A supportive and enjoyable workplace will motivate your employees to be more efficient, even promoting better mental health. To keep your team feeling safe and comfortable, periodical equipment maintenance and tool quality checks are vital in the workspace. You may venture a step further and provide staff lockers to maintain an organised workplace.
Ultimately, being a great team leader means giving your team the encouragement and guidance they need. Only then can they find joy in their work, and team morale and support can come to fruition. After all, keeping both staff and customers physically and mentally healthy is what the beauty industry is all about.